We are proud to announce our partnership with Quality Hotel The Mill in Malmö, which now serves as the premier full-service bootcamp destination for GODSENT and visiting esports teams from around the world. This exciting collaboration offers an exclusive, high-performance environment tailored for professional gaming, ensuring optimal conditions for training and preparation at the highest level.

The Mill – A New Hub for Esports in Southern Sweden

This autumn, The Mill is set to become the first hotel in southern Sweden to offer a dedicated gaming room for guests, providing a state-of-the-art experience for casual and competitive players alike. GODSENT has played a pivotal role in developing this project, working closely with the hotel to craft an environment that meets the highest standards of esports performance and hospitality.

In addition to the gaming room initiative, we are also collaborating on several exciting ventures, including the Svenska Esportskonferensen, a premier esports business conference set to take place at The Mill in February. This event will bring together key stakeholders, industry professionals, and gaming enthusiasts to discuss the future of esports in Sweden and beyond.

A Home Away From Home for GODSENT and International Teams

Our partnership is already in full swing, with GODSENT’s Main Team bootcamping at The Mill since Friday in preparation for their highly anticipated reveal this weekend. The experience so far has been nothing short of exceptional, with the team benefiting from the hotel’s first-class amenities, comfortable accommodations, and dedicated support staff.

Throughout the year, The Mill has welcomed numerous international esports organizations, including Legacy, FURIA, and Complexity Gaming, all of whom have used the facilities as a key training ground before major competitions. The hotel’s experience in hosting top-tier teams solidifies its reputation as a premier esports destination in Malmö.

Strengthening Malmö’s Esports Community

This partnership marks an important step in our mission to foster a thriving esports ecosystem in our hometown of Malmö. By working closely with local partners like The Mill, we are creating high-quality environments that support both professional and aspiring players, ensuring a bright future for esports in the region.

“I am enormously proud and happy to have entered into this partnership with The Mill and to have developed a close relationship with its management and staff. It is an honor to be able to call it our home for the coming time. This collaboration enables us to create optimal environments for both top-tier esports teams as well as inspiring young players, and that is what we want to be about.”

— Ludwig Sandgren, CEO of GODSENT

“We are excited to join forces with GODSENT and bring fitness to the world of Swedish esports. This partnership is a fantastic opportunity to highlight the importance of health and fitness for gamers, and we look forward to supporting GODSENT’s journey to the top.”

— Madeleine Thott, CEO of Quality Hotel The Mill, Malmö

What’s Next?

With The Mill now officially part of the GODSENT family, fans can expect a range of exciting activities and events, from bootcamp content to exclusive behind-the-scenes insights. Stay tuned for updates on our social channels and don’t miss the upcoming Svenska Esportskonferensen in February, where GODSENT will play an active role in shaping the future of esports in Sweden.

#GODMODE